Search Results for “9780385485661”

The One to One Future revolutionized marketing when it was first published. Then considered a radical rethinking of marketing basics, this bestselling book has become today's bible for marketers. Now finally available in paperback, this completely revised and updated edition--with an all-new User's Guide--takes readers step-by-step through the latest strategies needed for any business to compete, and succeed, in t... 

Paul says: “This was a prophetic book when it was written in the early 90's... there was no web, email, etc. ...”