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An in-depth, hard-hitting account of the mistakes, miscalculations and myopia that have doomed America’s automobile industry.In the 1990s, Detroit’s Big Three automobile companies were riding high. The introduction of the minivan and the SUV had revitalized the industry, and it was widely believed that Detroit had miraculously overcome the threat of foreign imports and regained its ascendant position. ... 

Julie says: “This book is a very telling and prescient (published in 2004) insight into why US Carmakers are f...”