Search Results for “9780739341346”

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.” Why do som... 

Ashutosh says: “great concept : use concrete data to impress your customers instead of fluff. I also like the rea...”